1710 Blog October 2017

October 2017

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Sun 10/29/17 6:41pm # | tweet this

I think I better get now why advertisers target a younger demographic. It can be extremely difficult to get a new idea across to an older group.

So much so, that it hardly seems worthwhile.

The most general advertising and information communication works still.

Stuff like:

  • This place now open
  • This item now available
  • This is a price

  • Stuff that is more challenging: communicating why anything truly new or different should be cared about, unless that thing is something rich people have done for years that suddenly becomes cost effective for more modest incomes.

    I guess my point, something has to be cheap enough for young open minded people to adopt, or be something that was previously priced out of reach of regular people that was a longed after, by th middle class, benefit of the rich for many years, in order to break through.

    I want to hear your

    Sun 10/08/17 7:36pm # | tweet this

    Casting VR to the TV

    I tried Google Daydream's new cast feature yesterday. Daydream allows you to very easily cast your VR headset view to your TV via Chromecast now. It's not perfect and it doesn't cast everything, but when it works, it works well and helps make VR a little more social for other people in the room.

    It's a good stopgap that VR platforms need to continue to develop, at least until they can sync multiple headsets into the same experience.

    One point of note, it was much more processor intensive and after awhile I did get the dreaded "phone overheating" warnings. So there was that too.

    I want to hear your

    Fri 10/06/17 12:49pm # | tweet this

    I just asked Google Home to play a cartoon my son likes on our Chromecast

    and it did

    That's not the cool thing tho

    The cool thing is, I didn't mention Netflix, but Google Home found and played the show from Netflix anyway. Smart.

    I want to hear your

    Fri 10/06/17 10:59am # | tweet this

    I have had the Amazon Dash wand for several months now. I have not used it much as a barcode scanner. That's not a fault of the device, it's mostly because I order very few grocery or consumables on Amazon.

    I have recently taken to keeping the Wand in the bedroom to control lights and other home internet of things items. I like that the Wand let's me access Alexa, but it is a push button and not an always listening device, which still seems creepy to keep in the bedroom.

    I want to hear your

    Thu 10/05/17 9:54pm # | tweet this

    A place for VR video

    I was watching a successful Youtuber talking about the future of video, this evening, and he made several interesting points. One point I'm not sure I agree with is a lack of faith in the future of VR for video.

    This lack of faith of his in VR revolved around a solid point I sortof agree with: he believes people will continue to watch shorter and shorter chunks of video in a multitasking mode, ie: more video while they are also doing different things, working, eating, waiting, etc.

    I think that's a strong observation, and likely to be the case.

    But as a counter to the idea that VR video doesn't fit into this multitasking future, because it is hard to multitask while "in" VR, I'd offer that VR video is not necessarily a replacement for TV or Youtube, that VR video may be more of a replacement for Movie Theaters.

    The person I was watching speak doubted VR because it commands such singular attention. And it does, at present, for sure.

    (In the future as VR matures and we can overlap our social media streams and other windows in the corner of the experience, that may change, but let's stick with the idea of VR as an antithesis to multitasking and accept the premise that it commands singular attention in a way that TV/Youtube does not. What else commands singular attention? A movie theater experience does.)

    TV did not replace Movie Theaters. TV took away some of the time people spent in movie theaters, absolutely, but TV did not render theaters obsolete.

    I'd argue, that there are entertainment experiences that we want to devote our full attention to and theaters being a separate space away from home, help us focus on movie in a way we may not at home.

    VR is similar in some ways. You are transported virtually "out" of your home, you are not visually distracted by the dishes in the sink, or the children's toys on the floor. While you may hear people enter the room, you do not see them. You are of course not in a different area like a theater experience, but many of the same effects of not really being "present" at home and therefore able to focus on the entertainment experience in this "other" space applies to VR too.

    I think there is a place for VR video, I don't think it will replace TV, I don't think it will replace Theaters, but I do think it will take a little bit of time from both. There are use cases for "leaving home" if only virtually, for a longer, medium, or just short block of time and really singularly focusing on an experience, like a movie, play, concert or even just a virtual 2D screen in a virtual dark room.

    There's a place for VR I think.

    I want to hear your

    Wed 10/04/17 8:35pm # | tweet this

    I'm probably the target market for the Google Clips camera announced today. I have a toddler, I have a pet, I like odd digital cameras of all shapes, sizes and dubious use cases.

    It's interesting to note that this camera has no microphone and can't record audio. Lessens the creep factor, but noone who sees it is going to know that, so they'll still ASSUME it records audio, and find it creepy anyway.

    Then there is the price, $250 is pretty pricey for something that in most people's mind poorly duplicates their phone camera's features that they already have.

    This Clips camera at this price will probably fail fairly silently in the marketplace, but may be a great clearance pick-up at $75 or so in a year.

    I want to hear your

    Mon 10/02/17 5:06pm # | tweet this

    Time is money.

    Start working, get married, have a kid or two, family obligations, friends to keep in contact with, sleep, and the steady requests of life: lawn care, car maintenance, working out, meals, house chores, laundry, grocery shopping. It all continues to add up.

    And then there are the things you want to do, Movies, TV, Books, hobbies of all types, what have you-- all vying for a piece of your 24 hours a day.

    Pretty soon the ever expanding things you "have to do" severely push out the time for the things you "want" to do.

    You start to put a high value on your "free" time, your "me" time, whatever you want to call it.

    You start to value that time so highly that everything starts to price itself out of your day.

    Meals, pay someone else to make them. Lawn work, pay someone else to do it. Get your shopping delivered, 2-days with prime.

    Exchange a few texts instead of a conversation over lunch. It's faster.

    So much to fit into a never expanding day and everything you want to do, or have to do, competes on an imaginary stock exchange, values going up and down in competition for your time.

    It's a zero sum game. or maybe a 24 hour sum game. The clock spins round a circle only twice a day, the earth around the sun every 365. Every thing you do takes a time slice, every tick of the second hand has a price, real or...

    ...just imagined.

    I want to hear your

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