Wed 11/28/12 3:44pm # | tweet this
I was reading this article on Subcompact Publishing which is really good, but within it was a quote from a book that I thought was really great:
The basic idea is that people don’t go around looking for products to buy. Instead, they take life as it comes and when they encounter a problem, they look for a solution -- and at that point, they’ll hire a product or a service.I'll probably have to look into the above book as well, but that's a really good piece of thought to think on.
Clayton Christensen, The Innovator’s Dilemma