Thu 3/31/11 6:53am #
"I'm Lovin' it"?
Even though they'd deny it if you asked them -- Do people prefer to interact with brands or logos instead of other people?
Blogs started out as a very personal medium, but there is little said about personal blogs any more. Most people read multi-editor conglomerated blogs and interact with those rather than individual ones.
Twitter started as a conversational medium populated by individuals talking to and meeting other individuals, but now it seems mostly a platform to retweet/redistribute postings by celebrities and corporate style blogs.
Facebook is still mostly personal, but corporate presence continues to grow there as well -- how long until the primary usage of Facebook is, not to interact with our friends, but interact with our interests and favorite brands?
Your "friends" may flake out from time to time, but corporations have many processes in place to continually present a very consistent face to their followers.
I refer to corporations above, in the loosest sense. Not necessarily their profit or greed motive, but their organizational structure -- repetitive processes, reliability and predictability and their sense of direction that transcends the individuals in their employ.
Do corporate structures continue to take over these mediums strictly because of those efficiencies, or is there something in them that deep down -- people even though they'd rather not admit it -- people prefer interacting with that type of entity?
Even though they'd deny it if you asked them -- Do people prefer to interact with brands or logos instead of other people?
Blogs started out as a very personal medium, but there is little said about personal blogs any more. Most people read multi-editor conglomerated blogs and interact with those rather than individual ones.
Twitter started as a conversational medium populated by individuals talking to and meeting other individuals, but now it seems mostly a platform to retweet/redistribute postings by celebrities and corporate style blogs.
Facebook is still mostly personal, but corporate presence continues to grow there as well -- how long until the primary usage of Facebook is, not to interact with our friends, but interact with our interests and favorite brands?
Your "friends" may flake out from time to time, but corporations have many processes in place to continually present a very consistent face to their followers.
I refer to corporations above, in the loosest sense. Not necessarily their profit or greed motive, but their organizational structure -- repetitive processes, reliability and predictability and their sense of direction that transcends the individuals in their employ.
Do corporate structures continue to take over these mediums strictly because of those efficiencies, or is there something in them that deep down -- people even though they'd rather not admit it -- people prefer interacting with that type of entity?